Hi there,

Most brands we work with are spending anywhere from $4,000 to $10,000 per month on their Klaviyo bill.

A big chunk of that is wasted on profiles that will never open, click, or buy from them again.

Here's how to fix it in the next 60 seconds.

Go into Klaviyo and create a segment with these conditions:

Click the three dots on the segment and hit "Suppress Current Members."

Then go into your Klaviyo billing and drop down to the lowest plan that reflects your new active profile count.

That's it.

Those suppressed profiles weren't buying anyway.

They never opened a single email. They never placed an order. You were paying to store dead weight on your list every single month.

Suppressing them doesn't hurt your revenue. It just stops you from paying for people who were never going to convert.

This one change typically reduces most brands' Klaviyo bill by around $800 per month.

That's $10,000 back in your pocket by the end of the year.

From a 60 second fix.

Go do this right now.

Hope this helps.

Best,
Luca

P.S. Once you suppress these profiles, set a reminder to run this segment every 90 days. Your list will always accumulate new unengaged profiles over time. Stay on top of it and keep your bill as low as possible.

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