Most pop-ups just ask for an email. Like this.
There's a better way.
A quiz-based pop-up asks one question before collecting the email.
Like this.
It does three things the standard pop-up can't:
Captures more subscribers (micro-commitment before the email input drives higher conversions)
Turns more subscribers into first-time buyers (personalized follow-up converts better than generic)
Improves the customer experience (people feel understood, not spammed)
The visitor clicks an answer. You capture their intent. Now you know exactly why they're there.
The Two Questions That Work:
"What are you shopping for?"
Works best for brands with multiple product categories.
For example: A skincare brand might offer options like Anti-Aging, Acne, Dry Skin, or Brightening.
"What problem are you trying to solve?"
Works best for brands with one core product that solves different problems for different people.
For example: A dog supplement brand might offer options like Digestive Health, Joint Support, Puppy Growth, or Overall Health.
Pick one. Build 2-4 answer options around it.
What You Do With the Data:
Step 1: Someone clicks Puppy Growth.
Step 2: They get tagged with an interest in Puppy Growth in Klaviyo.
Step 3: They get a welcome flow tailored to how your product supports Puppy Growth. Not a generic welcome flow from your brand.
How to Implement:
Add a question step to your pop-up before the email input with 2-4 answer options based on your products or customer pain points
Tag each subscriber in Klaviyo based on what they clicked
Build separate welcome flow branches for each tag using a conditional split based on properties about someone. Custom property called 'INTEREST' equals 'XYZ'
Tailor the messaging in each branch to that specific interest
What to track:
Welcome flow revenue per recipient before and after.
That's your number.
Hope this helps.
Best,
Luca
P.S. You can create third-party pop-ups with Alia (alialearn.com). They're the best third-party pop-up platform for ecom brands. No, I'm not being paid to say this. We implement their pop-ups for most of our clients.
Free Resources
Resources to help you scale
Use these resources to help improve your brand’s email marketing.
Pop-Ups & List Growth Guide
A complete guide on building pop-ups that grow your list and collect the right data from the start.
Get the GuideWelcome Flow Guide
Learn how to structure a welcome flow that converts, including how to personalize by segment.
Get the Guide100 Pop-Up Designs (Swipe File)
A curated collection of high-converting pop-up examples you can model for your brand.
Get the Swipe File
Bonus: Watch the YouTube video below on this exact topic 👇
