Hi there,
One of the easiest ways to increase your campaign volume is to plan around holidays and seasonal moments throughout the year.
Here are the most important dates to have on your radar. If it's relevant for your brand, make sure you have a campaign going out around it.
January
New Year's Day (Jan 1)
New Year, New You campaigns (first 2 weeks of January)
Martin Luther King Jr. Day (3rd Monday)
Winter clearance sale
February
Galentine's Day (Feb 13)
Valentine's Day (Feb 14)
Presidents' Day (3rd Monday)
Super Bowl Sunday
March
International Women's Day (Mar 8)
St. Patrick's Day (Mar 17)
First day of spring (Mar 20)
April
Easter (date varies)
National Pet Day (Apr 11)
Tax Day (Apr 15)
Earth Day (Apr 22)
Spring sale
May
Cinco de Mayo (May 5)
Mother's Day (2nd Sunday)
Memorial Day (last Monday)
Memorial Day sale (one of the biggest sales weekends of the year)
June
Father's Day (3rd Sunday)
First day of summer (Jun 21)
Mid-year sale
July
4th of July / Independence Day
4th of July sale
Amazon Prime Day (date varies, typically mid-July)
August
Back to school season
End of summer sale
September
Labor Day (1st Monday)
Labor Day sale
First day of fall (Sep 22)
October
Amazon Prime Big Deal Days (date varies, typically mid-October)
Halloween (Oct 31)
Halloween campaign (last 2 weeks of October)
Fall sale
November
Veterans Day (Nov 11)
Singles Day (Nov 11)
Thanksgiving (4th Thursday)
Black Friday (day after Thanksgiving) - biggest sale of the year
Small Business Saturday (day after Black Friday)
Cyber Monday (Monday after Thanksgiving)
Black Friday / Cyber Monday sale (plan this out at least 6 weeks in advance)
December
Christmas (Dec 25)
Hanukkah (date varies)
Holiday gift guide campaigns
Last day for Christmas delivery
New Year's Eve (Dec 31)
End of year clearance sale
Every month, check what holidays are relevant to your specific brand and build a campaign around them.
If you're a non-alcoholic cocktail brand, National Margarita Day is a perfect campaign angle. If you're a pet brand, National Pet Day is a no brainer. The more relevant the moment, the more your email feels timely instead of promotional.
Hope this helps.
Best,
Luca
P.S. Black Friday and Cyber Monday should be planned at least 6 weeks in advance. It's the biggest sales weekend of the year for most ecom brands. Don't leave it to the last minute.
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