Hi there,

Here's a campaign idea that takes 5 minutes to create and consistently drives strong results.

Send an email that restates your free shipping threshold.

Example headline: "Free Shipping on Orders $50+"

That's it. No sale. No discount. Just a reminder.

90% of shoppers cite free shipping as their primary reason to shop online (source).

62% won't buy without it (source).

58% add items to their cart specifically to meet free shipping thresholds (source).

They're not visiting your website often enough to remember.

Even if they did visit, they may not have noticed it.

Your email list includes people who browsed months ago and forgot.

When people know the threshold, they add items to hit it.

Studies show free shipping thresholds boost AOV by 15 to 30%.

You're not discounting. Just reminding them of existing value.

Subject line examples:

Email structure:

When to send:

Out of 14 email campaigns we ran for a client in a month, this was their highest non-discount performing campaign.

Here's an image of what the campaign looks like below:

It's a good campaign idea to work into your non-discount campaign strategy.

We’ve noticed this performs especially well for brands with a lower AOV.

Hope this helps.

Best,
Luca

Use these resources to help improve your brand’s email marketing.