Hi there,

Most brands either wing their email calendar week to week or spend hours trying to come up with fresh ideas every month.

There's a simpler way.

Here's the 4-step process we use to build a full month of email campaigns in under an hour.

Look at your top performing emails from the last 6-12 months and remake them.

Most brands sleep on this. If an email crushed it once it will likely crush it again with a very similar concept. You already know the angle works. You already know the audience responded. Use that data instead of starting from scratch.

Look at what other brands in your space are doing.

Milled.com is one of the best resources for this. Search any brand and see their entire email history. No need to reinvent the wheel when the inspiration is right there. Find the angles and concepts that are working for brands in your space and adapt them for your own.

Look at your best performing ads right now.

The hooks and angles that are working in your ad account will almost always translate well into email. It also helps with consistency across your marketing. If a certain angle is converting cold traffic in your ads, it will likely convert warm traffic in your emails too.

Once you have your ideas from the first three steps, use an expert trained AI to fill in the rest.

Upload your best performing campaign data into a custom GPT and ask it to generate ideas for the month. Pick your favorites and build around them. This is exactly what our Email Marketing AI Assistant was built for.

Aim for 2-3 emails per step and you'll have a full month of content planned in under an hour.

Hope this helps.

Best,
Luca

P.S. Do this at the start of every month before you send a single campaign. Planning ahead means better emails, more consistency, and less scrambling to come up with ideas last minute.

Use these resources to help improve your brand’s pop-ups.