Hi there,

Here are 5 ways to drive incremental email revenue starting this week.

If you're sending 3 campaigns per week, try 4.

One extra campaign per week is 4-5 extra sends per month. Even at a modest $1,000-$5,000 in revenue per campaign, that adds up fast over the course of a year.

And remember, all of this extra revenue is pure profit. It requires no additional ad spend.

The biggest mistake brands make is assuming their list will get annoyed. The reality is most subscribers barely notice. They're subscribed to dozens of brands. Show up more.

If someone browses a product on your site but they're not on your email list, they're not going to receive your browse abandonment flow.

That's a significant amount of high intent traffic that falls through the cracks every single day.

Retention.com solves that problem. It identifies anonymous site visitors and enrolls them directly into your Klaviyo flows. About 10% of your monthly site visitors can be captured this way and added to your abandoned cart, browse abandonment, and welcome flows automatically.

For brands at scale, this typically improves flow revenue by 20-40%.

Look at your top performing non-discount campaigns from the last 6-12 months.

The ones with the highest open rates and click rates. The ones that resonated.

Now resend them during your next sale with a discount added on top.

You already know the content works. Adding an offer on top captures revenue from subscribers who loved the email but needed an extra push to buy.

On the last day of every sale, send two emails.

Your regular morning sale email. And a short final hours email in the evening.

The final hours email doesn't need to be complicated. A simple postcard style email. Logo, headline, short copy, CTA button. That's it. Urgency carries the whole thing.

This one email routinely adds 30-50% more revenue on the last day of a sale. It is one of the highest ROI things you can do in email marketing.

This one doesn't drive revenue directly. But it saves you money every single month.

Most brands are paying for thousands of profiles in Klaviyo that will never open, click, or buy again.

Here's how to fix it.

Click "Suppress Current Members" on that segment. Then update your Klaviyo plan to reflect your new active profile count.

Most brands save anywhere from $200 to $2,000 per month doing this. That's money back in your pocket every single month.

Hope this helps.

Best,
Luca

P.S. Start with number 4 if you have a sale coming up. It's the fastest way to see an immediate lift in revenue with almost zero extra work.

Use these resources to help improve your brand’s email marketing.