Hi there,

These are some of the easiest fixes we make in client accounts to add an extra $10,000 to $100,000+ per month in email revenue without spending a dollar more on ads.

Pick one. Implement it today. Watch your revenue go up.

Most brands send too few emails.

Add one additional email campaign per week and watch your monthly email campaign revenue rise.

Retention.com captures email addresses from unidentified site visitors and automatically enrolls them into your Klaviyo account.

This increases list growth and abandonment flow revenue by roughly 20 to 40 percent.

Sign up for Alia (alialearn.com).

Their team will build and install an optimized pop-up for you, and on average we see 2 to 3x higher opt-in rates compared to standard pop-ups.

Create a segment using these conditions: received email at least 10 times in the last 365 days, has not opened an email in the last 365 days, has not placed an order in the last 365 days.

Click "Suppress Current Members" on this segment, then update your Klaviyo plan so you are only billed for active profiles.

The most common mistake is using Checkout Started as an abandoned cart trigger.

Abandoned Cart should trigger on Added to Cart for shoppers who never reach checkout, while Abandoned Checkout should trigger on Checkout Started for shoppers who abandon checkout.

You need both flows because they capture different buyer intent.

Post on Instagram and ask users to comment a keyword.

ManyChat automatically sends a DM and captures their email address, turning organic engagement into owned subscribers without ads.

Simply setting up these 8 email flows will get you about 80 percent of the way there:

Welcome Flow (5 emails)

Abandoned Cart Flow (5 emails)

Abandoned Checkout Flow (5 emails)

Browse Abandonment Flow (5 emails)

Site Abandonment Flow (2 emails)

Post Purchase Flow (5 to 8 emails)

Winback Flow (3 emails)

Sunset Flow (2 emails)

Create a flow triggered when someone clicks an email but does not purchase, wait 30 to 60 minutes, then send a short plain text email from the founder with a time limited offer to recover high intent clicks.

Take your best performing campaigns and re-send them with a discount.

This maximizes the value of every campaign you create.

On the last day of a sale, send two emails: your regular send plus a short final hours email in the evening to maximize urgency and conversions.

Pick one of these tips and implement it this week.

You'll see the impact immediately.

Hope this helps.

Best,
Luca

P.S. If you want help implementing any of these strategies, our team can audit your account and show you exactly where the biggest opportunities are.

Use these resources to help improve your brand’s email marketing.